Sat August 11 to Sun August 12
Sweetery Toronto Food Festival is a not-for-profit organization.
Our mandate is to create a local event that will promote and showcase the whimsical world of confectionery and culinary arts in the Greater Toronto Area. We are working with chefs, artists, food enthusiasts, critics and students to create an engaging experience that is both unique and affordable.
What began as a small community food event, Sweetery quickly bloomed into a city-wide sweets festival in a short period of time.
Food festivals are a huge draw in the City of Toronto as festival goers can get a taste of Toronto’s culinary excellence in and around the Greater Toronto Area. Within these festival grounds, sweet vendors are typically among the most popular crowd pleasers offering a variety of sweet delectables for those who can never complete a meal without something sweet. The sweets festival category was a big void that desperately needed to be filled and Sweetery was naturally born to take on this task.
Vendor's are the pillar to any food festival
The team at Sweetery puts its priority towards ensuring that vendors are always being taken care of as we realize the importance of their role in any festival. We are committed to providing excellent customer service and continuous support throughout the year. If the vendors are happy, naturally the attendees will be happy.
Toronto has no shortage of food festivals and the opportunity to gorge on delectable local foods drives people in hordes. Up until recently, Toronto had missed the mark on one category of food: the sweets! Given the festival’s immense success year over year, we are proud to present the 4th Annual Sweetery Toronto Food Festival. We aim to be dubbed the largest sweets summer festival ever hosted in the country attracting an estimated 50,000 sugar craving individuals to this weekend event. With your support, the festival will be held at the heart of downtown Toronto at King and John Street on August 11-12, 2017 to celebrate all things confectionery.
The aim is to attract not only our local community, but also visitors from around the world to show them what Toronto has to offer. Festival participants will sample culinary delights from aspiring chefs, taste a variety of distinctive award winning delectables, and partake in interactive fun-filled activities such as a scavenger hunt, a taste testing challenge and a search for the “golden ticket” to name a few.
Being a vendor at this event, your company can continue to grow Toronto’s wonderful confectionery food scene, and partake in advertising initiatives which will target an estimated 50,000 patrons. Moreover, with effective marketing strategies and social media efforts, it is likely awareness of your company will reach well into the hundreds of thousands.
Every food festival undoubtedly contains sweet food vendors that attract major crowds. At this fun-filled, all-ages festival, you will be able to increase brand awareness for your company and test out new culinary creations you have been working on. We are expecting a strong turnout at this unique, one-of-a-kind event in a city where festivals are extremely popular.
Marketing and promotions is primarily our focus for this festival to ensure a strong attendance. Sweetery utilizes the majority of the vendor fee towards promoting the event through social media, bridge banners, ttc ads and much more. Focusing on marketing has allowed us to grow the attendees from 30k to 50k in a span of a year and hopes to continue on this trend at this years event. Sweetery uses a variety of techniques to conclude an average count and demographic data of the attendees including hand-held counters, surveys and video capture.
Sweetery is hosting its 4th Annual Sweetery Toronto Food Festival on August 11-12, 2018 in the heart of downtown Toronto at King Street and John Street (David Pecaut Square). The festival will run from 1pm-11pm on Saturday and 1pm-9pm on Sunday. The event can accommodate fifty (50) vendors and six (6) food trucks. These spots will be filled on a first-come, first-serve basis. Please be aware of all the deadlines and that there are no refunds after May 31, 2018 as funds have already been forfeited to pay for rentals and venue fees.
Super Early Bird Deadline
$650 Tent Vendor Fee
$600 Food Truck Fee
Early Bird Deadline
$750Tent Vendor Fee
$700 Food Truck Fee
$850 Tent Vendor Fee
$800 Food Truck Fee
It’s as easy as 1, 2, 3!
1. Complete the application below and the city food permit >> DOWNLOAD HERE <<
2. Send your e-transfer to email@example.com
3. Email proof of $2 million liability insurance no later than July 15, 2018
(City of Toronto, Oxford Properties, Sweetery Food Festival, 55 John Street, Toronto, ON M5V 3C6)